Fast Fashion Vs Sustainable Fashion

By Pulau Intan Lestari

Jun, 06, 2021

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 Fast Fashion defines as inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends, while Sustainable Fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly. In other words we can also say Slow Fashion instead of Sustainable Fashion.
 We know the fashion industry’s growth in accordance with fashion trends, if there is a new fashion trend then fashion industries will come with updated products. Basically is it everlasting true, until people start learning about humanity’s impact on the environment. Then awareness about sustainable living has come and continuously grows in every aspect in human life.
 We can see the form of sustainable fashion from eco-friendly material which used to produce the clothes; the fabric could be knit from natural/organic yarn, using natural dyed/biodegradable resources. Beside it the quality of product must be high and targeted to serve in a long period. In the customer side sustainable fashion can be imagined when high quality products are priority than prices, because cheap products with low quality are not sustainable. Sustainable fashion is really needed for the future, although it is too naive or irrelevant for today’s life. In the fact the industry is still learning how to best elevate its social and environmental standards, and because the movement is still evolving, it definitely helps for us to focus on continuously doing better, rather than striving for and expecting perfection right now.

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