By Pulau Intan Lestari
Apr 16, 2022
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You might think creative it’s just about art or crafting any physical thing, but let’s be open minded; creative it’s about thinking differently and forming new ideas to discover what doesn’t yet exist. It can be done in every business, no matter about your discipline, trade, or area of expertise. Now we live in the business world with digital transformation as an effect of technology and innovation, the riset tells that; customers 6 times more likely to try a new products or services, 4 times more likely to have referred products to their friends or family, and 2 times more likely to make a purchase because of ads and reviewer on social media. That happened because of the way of creative selling.
1. Digital technology has transformed consumer habits
Thanks to technology, now customers can get what they want almost exactly at the moment they need it. It can be done through online marketplaces which makes all sales transactions faster. To accommodate the new/modern-day buyer, your business needs to think about digital too. You can start from creating social media, websites, to mobile apps.
2. Creativity doesn’t just help you survive; it helps you thrive
Today business is really competitive, don’t let your guard down. Keep standing out amongst your competitors by making a new product, new innovation, and new solutions for every customer’s problem. Instead of defensive strategies, your business potentially becomes lead someday.
3. Great things take time to build
Sometimes being creative cannot be left from experiment and it’s always taking risk. Mark Zuckerberg, founder of Facebook, once said that “the only strategy that is guaranteed to fail is not taking risks.” If you refuse to take any risks in your business, you will pass up every opportunity in front of you. So let’s be brave and patient in the process.