By Pulau Intan Lestari
Apr 11, 2022
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A target customer is defined as a set of individuals sharing similar needs or characteristics that your business hopes to serve. These individuals are usually the end users most likely to purchase your product or services. Knowing target customers will be a good start for your marketing strategies; besides of cost efficiency when doing ads or promotion, knowing target customers also promises you with high return because of the hit potencial market. Then, how to identify target customers?
1. Start with your current customers
Look at your current or past customers, make a list and classify them by gender, age, where they live, personality, lifestyle, etc. By collecting this data, you can know who has real potential for quantity or repeat order. These methods also work for program royalty customers, for making them stay on business with you.
2. Think benefits not feature
When we promote the products we always talk about features, of course every company knows their own product features, but now let’s think deeper about who would benefit from these features. For example if your garment products are certified cotton organic, then you should target people who care about sustainability.
3. Identify an Under-served Market
Did you know about the under-served market? In a broad sense, it means that the market or territory has fewer goods or services available than there should be. Even if you are already sure about your current market, you should think far to expand. Good to remember in every business you always have a competitor, and to be a winner you should advance. Then hit the under-served market before your competitor is aware about that.
Besides the three tips above, you can also use Google Trends to find the product features your target customers find important, customers demand, and know what customers are searching about competing brands. Finally identifying target customers is not easy, but when you get it, it will be easier to draft your future marketing strategies.