By Pulau Intan Lestari
Jun, 06, 2021
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Sportswear is defined as clothing that has been designed especially for sports purposes. In the past we generally used cotton t-shirts, hoodies and jackets for daily activities. They are all designed to look good, be comfortable, and to keep you warm. Unfortunately They’re not designed for high-intensity activities such as cycling or running. Cotton t-shirts will soak your body with sweat and instantly make you feel uncomfortable. The same bad experiences will happen if you wear unpropper thick hoodies or jackets with poor moisturise properties.
Sportswear comes as a solution to sports needs; it has an attractive appearance and a pleasant look as well as functions that improve performance, provide extra comfort and promote the health of the wearer. Some people also believe sportswear can help prevent injury during exercise and can help the recovery process in-between workouts.
The demand for sportswear is expected to rapidly grow due to the changing lifestyle and growing fitness trend. The Peoples want to be healthy; they adopt new everyday health habits like wearing face masks, washing hands, eating a variety of healthy foods, and completing regular exercising. In Indonesia there is also an increase of sports communities like cycling. Moreover, influencers and public figures also sound out the benefits of sports to keep our immune system.
Sportswear is level up to be lifestyle; we can see women wearing leggings, crop tops or sports bras, men are spotted in sweatpants, hoodies and sneakers. Everyone looks like they have just finished a work-out in the gym, while grabbing a cappuccino in a coffee shop.
Finally Textile manufacturers are the one who must fulfil demand for sportswear needed, they have to rally innovation for sportswear; starting with raw materials, additional features, and new design. Since the world is constantly changing, to keep business relevant and profitable, it will eventually need to adapt with future fashion needs.
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